RESUME

Create effective learning and networking environments for the varied professionals involved in managing the environmental impacts of rights-of-way for utilities and transportation.

Brought on board to manage and market the two largest revenue-producing projects, the travel program at $1.6 million and Gala fundraiser at a record-breaking $75,000, which increased revenue and loyalty to the organization. Built relationships with high dollar donors, board members and industry leaders. Participated in management team for all events at the organization.

Created effective learning and networking environments for Chesapeake Conservation Landscaping Council’s biannual conference.

Recruited to elevate performance in full-spectrum conference planning for four annual conferences and 15 educational programs each year, which generated 70% of organization’s $5 million annual revenue. Led major transformation from an all-volunteer department to a high-performing team of dedicated volunteer content experts and meeting planning professionals. Accountable for attendance, logistics, CEUs, marketing and financial performance. Created processes based on best practices for all aspects of event management, including venue selection, contract negotiation, registration, logistics, housing, F&B, exhibits/tradeshows, AV production, print and electronic collateral and integrated marketing, including conference website and social media applications. Delivered record-breaking profit of $1.5M while increasing member engagement with a series of highly-acclaimed LES annual meetings and conferences for 2,500+ attendees. • Modernized Annual Meeting production with live and hybrid general sessions with professional speakers and industry experts, interactive exhibit hall and up to 120 breakout sessions. • Launched a new, exclusive annual c-level networking experience for the top 100 executives in the industry Consistently exceeded department goals • Increased total conference department contribution to the bottom line 40% in one year and increased annual meeting attendance 20%. • Increased sponsorships from $147K to $310K the first year with overall increase 250% over 8 years. Ensured profitability of events and protected a vital source of revenue by managing expenses while expanding participation during an economic downturn. • Employed diverse strategies to avoid $100K+ in hotel attrition fees. Developed accurate forecasting to manage expenses. • Introduced blended and virtual meeting formats, coordinating senior management team to manage the RFP process, establish pricing/promotion strategies and coach speakers.

Performed a dual role in managing conference planning, membership and member certification. Provided full-spectrum meeting planning services for three conferences of 500 attendees per year: budget, logistics, site selection, contract negotiation, registration, hotel/vendor management, onsite management and post-event evaluations. Led volunteer planning committees in developing educational programs. Administered membership renewals and certification program, including responding to members, updating database, collecting dues and fees and managing renewal cycle communications. • Elevated conference branding to create a cohesive, professional brand. • Improved objective, data-driven decision making by increasing response rates for post-conference evaluations.

Initially hired in a temporary role and quickly promoted to a newly created full-time position based on talents for organization and quality management. Rapidly assimilated new information to become a top-performing member of a close-knit team planning 40 government meetings each year with up to 500 attendees. • Developed the organization’s first cloud-based meeting planning/tracking system. • Introduced branding and graphic cohesion, elevating the professional look and feel of meetings.